With online marketing quickly transforming how businesses reach their customers, something that isn’t likely to slow down for many years to come, the need for SEO experts has become significant. Monster.com notes that a career as a search marketing specialist as one of eight “bright-outlook” careers, and while having more professionals to choose from is a great thing, it can also be a bit overwhelming. With so many experts providing SEO consulting services, how do you know if you’re choosing the right one for the job?
By following these tips, you can make that decision a lot easier, increasing the odds of finding the best SEO services for your business, bringing many benefits from improving the company’s website rankings and creating brand awareness to building trust, promoting higher conversion rates and sales, and getting ahead of the competition.
Know Your Goals
Before you start your search, it’s important to define your goals in order to understand which services you need and compare your list to what each agency offers. Do you need a brand new website or simply tweak the one you have using better SEO tactics? If your current site isn’t getting the traffic it should, it can be beneficial at this point to have a digital marketing analysis conducted first to determine what the issues are.
What’s Your Budget?
You should know what your budget is beforehand so that you don’t waste time inquiring about services that are priced far above what you can afford. Keep in mind that an agency offering very low-cost services may be a big risk – if they don’t follow the right Google guidelines, for example, they could damage your brand’s reputation.
Ask for Recommendations
If you have friends or colleagues who have used SEO consulting services, they might be able to recommend an agency. Even if they aren’t in the same industry as you, if they’ve had good results, odds are, you will too.
Consider Past Performance
Performance matters when it comes to just about everything. People probably look at what your company has done to determine if it will deliver, and you should do the same when selecting an SEO agency. You might read through client testimonials and reviews, case studies, portfolio examples, and even search for industry awards. Simply doing a Google search can often turn up some information that will provide you with good clues as to what to expect. Glassdoor is another option as you may be able to find out what their employees think about working for them. When you have a shortlist of potential agencies, request that each one puts you in touch with at least one of their current clients so that you can chat with them about their level of satisfaction.
Will All Your Data Be Tracked?
The best SEO consulting services will track all of your company’s data to make decisions that are based on actual results, which can include click-through rates, contact forms, phone calls, site visits, and more. Reputable firms typically track and measure all campaign results to refine strategies until achieving optimal results.
Get to Know Those Involved
Once you’ve narrowed it down to one or two companies, you’ll want to get to know who is involved with face-to-face meetings, whether in-person or online, such as Zoom. This is your opportunity to connect with the team, ensuring that you’re all on the same page and that they are people you can work with as you’ll get a better idea as to what their attitude is towards you and your business.